Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,887 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,348

Average Rent as Percentage of Gross Income

Median rent for 2018: $787

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $606,441
--Home Prepared Food $341,725
--Restaurant/Takeaway Food $264,716
Alcoholic Beverages $44,520
Housing $1,537,159
--Rent/Mortgage/Upkeep/Taxes $898,832
--Utilities $309,838
--Operations $116,716
--Supplies $57,155
--Furnishings $155,220
Apparel $142,586
--Men & Boys $31,886
--Women & Girls $57,756
--Children < 2 $602
--Footwear $30,081
Transportation $746,620
--New Vehicles $139,578
--Used Vehicles $159,431
--Fuel $161,236
--Insurance $74,602
--Public Transit $62,569
Healthcare $380,229
Entertainment $246,667
--Pets $50,537
--Toys $12,033
Personal Care Products $58,960
Books & Literature $8,423
Education $107,691
Tobacco Products $26,472
Miscellaneous $75,805
Retirement $144,391
Non-health Insurance $558,311
Total Expenditures $4,684,274

Selected Population Data

Period Geography Population
2014 Appleton, WI Metro Area 228,641
2015 Appleton, WI Metro Area 230,108
2016 Appleton, WI Metro Area 231,452
2017 Appleton, WI Metro Area 233,025
2018 Appleton, WI Metro Area 234,561