Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,660 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,134

Average Rent as Percentage of Gross Income

Median rent for 2018: $743

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $320,114
--Home Prepared Food $180,381
--Restaurant/Takeaway Food $139,732
Alcoholic Beverages $23,500
Housing $811,399
--Rent/Mortgage/Upkeep/Taxes $474,454
--Utilities $163,550
--Operations $61,609
--Supplies $30,169
--Furnishings $81,934
Apparel $75,265
--Men & Boys $16,831
--Women & Girls $30,487
--Children < 2 $318
--Footwear $15,879
Transportation $394,108
--New Vehicles $73,677
--Used Vehicles $84,157
--Fuel $85,110
--Insurance $39,379
--Public Transit $33,028
Healthcare $200,706
Entertainment $130,205
--Pets $26,676
--Toys $6,351
Personal Care Products $31,122
Books & Literature $4,446
Education $56,846
Tobacco Products $13,973
Miscellaneous $40,014
Retirement $76,218
Non-health Insurance $294,708
Total Expenditures $2,472,623

Selected Population Data

Period Geography Population
2014 Bowling Green, KY Metro Area 162,322
2015 Bowling Green, KY Metro Area 164,245
2016 Bowling Green, KY Metro Area 166,401
2017 Bowling Green, KY Metro Area 169,250
2018 Bowling Green, KY Metro Area 172,088