Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,581 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,355

Average Rent as Percentage of Gross Income

Median rent for 2018: $931

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $385,997
--Home Prepared Food $217,506
--Restaurant/Takeaway Food $168,491
Alcoholic Beverages $28,337
Housing $978,396
--Rent/Mortgage/Upkeep/Taxes $572,103
--Utilities $197,211
--Operations $74,289
--Supplies $36,379
--Furnishings $98,797
Apparel $90,755
--Men & Boys $20,295
--Women & Girls $36,762
--Children < 2 $383
--Footwear $19,147
Transportation $475,221
--New Vehicles $88,841
--Used Vehicles $101,477
--Fuel $102,626
--Insurance $47,484
--Public Transit $39,825
Healthcare $242,014
Entertainment $157,003
--Pets $32,166
--Toys $7,659
Personal Care Products $37,528
Books & Literature $5,361
Education $68,545
Tobacco Products $16,849
Miscellaneous $48,250
Retirement $91,904
Non-health Insurance $355,363
Total Expenditures $2,981,523

Selected Population Data

Period Geography Population
2014 Gainesville, GA Metro Area 185,318
2015 Gainesville, GA Metro Area 187,916
2016 Gainesville, GA Metro Area 190,482
2017 Gainesville, GA Metro Area 192,865
2018 Gainesville, GA Metro Area 195,961