Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

49 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $4,000

Average Rent as Percentage of Gross Income

Median rent for 2018: $3,500

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $92,333
--Home Prepared Food $52,029
--Restaurant/Takeaway Food $40,304
Alcoholic Beverages $6,778
Housing $234,038
--Rent/Mortgage/Upkeep/Taxes $136,850
--Utilities $47,174
--Operations $17,770
--Supplies $8,702
--Furnishings $23,633
Apparel $21,709
--Men & Boys $4,855
--Women & Girls $8,794
--Children < 2 $92
--Footwear $4,580
Transportation $113,676
--New Vehicles $21,251
--Used Vehicles $24,274
--Fuel $24,549
--Insurance $11,358
--Public Transit $9,526
Healthcare $57,891
Entertainment $37,556
--Pets $7,694
--Toys $1,832
Personal Care Products $8,977
Books & Literature $1,282
Education $16,396
Tobacco Products $4,030
Miscellaneous $11,542
Retirement $21,984
Non-health Insurance $85,005
Total Expenditures $713,198

Selected Population Data

Period Geography Population
2014 Hillsborough town, California 11,148
2015 Hillsborough town, California 11,253
2016 Hillsborough town, California 11,312
2017 Hillsborough town, California 11,436
2018 Hillsborough town, California 11,439