Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

692 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,232

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,449

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $84,797
--Home Prepared Food $47,783
--Restaurant/Takeaway Food $37,015
Alcoholic Beverages $6,225
Housing $214,938
--Rent/Mortgage/Upkeep/Taxes $125,682
--Utilities $43,324
--Operations $16,320
--Supplies $7,992
--Furnishings $21,704
Apparel $19,937
--Men & Boys $4,459
--Women & Girls $8,076
--Children < 2 $84
--Footwear $4,206
Transportation $104,398
--New Vehicles $19,517
--Used Vehicles $22,293
--Fuel $22,545
--Insurance $10,431
--Public Transit $8,749
Healthcare $53,167
Entertainment $34,491
--Pets $7,066
--Toys $1,682
Personal Care Products $8,244
Books & Literature $1,178
Education $15,058
Tobacco Products $3,701
Miscellaneous $10,600
Retirement $20,190
Non-health Insurance $78,068
Total Expenditures $654,993

Selected Population Data

Period Geography Population
2014 Hollister city, California 36,067
2015 Hollister city, California 36,529
2016 Hollister city, California 36,901
2017 Hollister city, California 37,182
2018 Hollister city, California 37,835