Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,429 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,560

Average Rent as Percentage of Gross Income

Median rent for 2018: $950

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $415,680
--Home Prepared Food $234,232
--Restaurant/Takeaway Food $181,447
Alcoholic Beverages $30,516
Housing $1,053,632
--Rent/Mortgage/Upkeep/Taxes $616,096
--Utilities $212,376
--Operations $80,002
--Supplies $39,176
--Furnishings $106,394
Apparel $97,734
--Men & Boys $21,856
--Women & Girls $39,589
--Children < 2 $412
--Footwear $20,619
Transportation $511,764
--New Vehicles $95,672
--Used Vehicles $109,281
--Fuel $110,518
--Insurance $51,135
--Public Transit $42,888
Healthcare $260,624
Entertainment $169,076
--Pets $34,640
--Toys $8,248
Personal Care Products $40,413
Books & Literature $5,773
Education $73,816
Tobacco Products $18,145
Miscellaneous $51,960
Retirement $98,971
Non-health Insurance $382,689
Total Expenditures $3,210,795

Selected Population Data

Period Geography Population
2014 Iowa City, IA Metro Area 158,708
2015 Iowa City, IA Metro Area 161,453
2016 Iowa City, IA Metro Area 164,121
2017 Iowa City, IA Metro Area 166,520
2018 Iowa City, IA Metro Area 169,144