Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

736 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,413

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,614

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $230,676
--Home Prepared Food $129,984
--Restaurant/Takeaway Food $100,692
Alcoholic Beverages $16,935
Housing $584,700
--Rent/Mortgage/Upkeep/Taxes $341,895
--Utilities $117,855
--Operations $44,396
--Supplies $21,740
--Furnishings $59,042
Apparel $54,236
--Men & Boys $12,129
--Women & Girls $21,969
--Children < 2 $229
--Footwear $11,442
Transportation $283,997
--New Vehicles $53,092
--Used Vehicles $60,644
--Fuel $61,331
--Insurance $28,377
--Public Transit $23,800
Healthcare $144,630
Entertainment $93,827
--Pets $19,223
--Toys $4,577
Personal Care Products $22,427
Books & Literature $3,204
Education $40,963
Tobacco Products $10,069
Miscellaneous $28,835
Retirement $54,923
Non-health Insurance $212,369
Total Expenditures $1,781,791

Selected Population Data

Period Geography Population
2014 Napa city, California 78,511
2015 Napa city, California 79,113
2016 Napa city, California 79,567
2017 Napa city, California 79,722
2018 Napa city, California 79,516