Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

3,635 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,532

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,031

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $432,809
--Home Prepared Food $243,884
--Restaurant/Takeaway Food $188,924
Alcoholic Beverages $31,774
Housing $1,097,050
--Rent/Mortgage/Upkeep/Taxes $641,485
--Utilities $221,128
--Operations $83,299
--Supplies $40,791
--Furnishings $110,778
Apparel $101,762
--Men & Boys $22,757
--Women & Girls $41,220
--Children < 2 $429
--Footwear $21,469
Transportation $532,853
--New Vehicles $99,615
--Used Vehicles $113,784
--Fuel $115,072
--Insurance $53,242
--Public Transit $44,655
Healthcare $271,364
Entertainment $176,043
--Pets $36,067
--Toys $8,587
Personal Care Products $42,079
Books & Literature $6,011
Education $76,858
Tobacco Products $18,892
Miscellaneous $54,101
Retirement $103,050
Non-health Insurance $398,459
Total Expenditures $3,343,105

Selected Population Data

Period Geography Population
2014 Norfolk city, Virginia 244,745
2015 Norfolk city, Virginia 245,452
2016 Norfolk city, Virginia 245,724
2017 Norfolk city, Virginia 245,752
2018 Norfolk city, Virginia 245,592