Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

830 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,111

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,308

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $215,333
--Home Prepared Food $121,339
--Restaurant/Takeaway Food $93,995
Alcoholic Beverages $15,808
Housing $545,810
--Rent/Mortgage/Upkeep/Taxes $319,155
--Utilities $110,016
--Operations $41,443
--Supplies $20,294
--Furnishings $55,115
Apparel $50,629
--Men & Boys $11,322
--Women & Girls $20,508
--Children < 2 $214
--Footwear $10,681
Transportation $265,108
--New Vehicles $49,561
--Used Vehicles $56,610
--Fuel $57,251
--Insurance $26,489
--Public Transit $22,217
Healthcare $135,010
Entertainment $87,586
--Pets $17,944
--Toys $4,272
Personal Care Products $20,935
Books & Literature $2,991
Education $38,239
Tobacco Products $9,399
Miscellaneous $26,917
Retirement $51,270
Non-health Insurance $198,243
Total Expenditures $1,663,278

Selected Population Data

Period Geography Population
2014 Novi city, Michigan 56,887
2015 Novi city, Michigan 57,577
2016 Novi city, Michigan 58,233
2017 Novi city, Michigan 58,835
2018 Novi city, Michigan 59,625