Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

992 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,207

Average Rent as Percentage of Gross Income

Median rent for 2018: $884

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $70,401
--Home Prepared Food $39,670
--Restaurant/Takeaway Food $30,730
Alcoholic Beverages $5,168
Housing $178,446
--Rent/Mortgage/Upkeep/Taxes $104,344
--Utilities $35,969
--Operations $13,549
--Supplies $6,635
--Furnishings $18,019
Apparel $16,553
--Men & Boys $3,702
--Women & Girls $6,705
--Children < 2 $70
--Footwear $3,492
Transportation $86,674
--New Vehicles $16,203
--Used Vehicles $18,508
--Fuel $18,718
--Insurance $8,660
--Public Transit $7,264
Healthcare $44,140
Entertainment $28,635
--Pets $5,867
--Toys $1,397
Personal Care Products $6,845
Books & Literature $978
Education $12,502
Tobacco Products $3,073
Miscellaneous $8,800
Retirement $16,762
Non-health Insurance $64,813
Total Expenditures $543,789

Selected Population Data

Period Geography Population
2014 Porterville city, California 54,949
2015 Porterville city, California 55,218
2016 Porterville city, California 58,472
2017 Porterville city, California 58,782
2018 Porterville city, California 59,797