Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

3,240 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,253

Average Rent as Percentage of Gross Income

Median rent for 2018: $836

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $709,661
--Home Prepared Food $399,888
--Restaurant/Takeaway Food $309,773
Alcoholic Beverages $52,098
Housing $1,798,793
--Rent/Mortgage/Upkeep/Taxes $1,051,819
--Utilities $362,575
--Operations $136,582
--Supplies $66,883
--Furnishings $181,639
Apparel $166,855
--Men & Boys $37,314
--Women & Girls $67,587
--Children < 2 $704
--Footwear $35,201
Transportation $873,699
--New Vehicles $163,335
--Used Vehicles $186,568
--Fuel $188,680
--Insurance $87,300
--Public Transit $73,219
Healthcare $444,946
Entertainment $288,652
--Pets $59,138
--Toys $14,081
Personal Care Products $68,995
Books & Literature $9,856
Education $126,021
Tobacco Products $30,977
Miscellaneous $88,708
Retirement $168,967
Non-health Insurance $653,339
Total Expenditures $5,481,567

Selected Population Data

Period Geography Population
2014 Roanoke, VA Metro Area 310,934
2015 Roanoke, VA Metro Area 312,216
2016 Roanoke, VA Metro Area 312,891
2017 Roanoke, VA Metro Area 313,069
2018 Roanoke, VA Metro Area 313,291