Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

380 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $4,000

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,182

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $193,688
--Home Prepared Food $109,142
--Restaurant/Takeaway Food $84,547
Alcoholic Beverages $14,219
Housing $490,946
--Rent/Mortgage/Upkeep/Taxes $287,074
--Utilities $98,958
--Operations $37,277
--Supplies $18,254
--Furnishings $49,575
Apparel $45,540
--Men & Boys $10,184
--Women & Girls $18,447
--Children < 2 $192
--Footwear $9,608
Transportation $238,460
--New Vehicles $44,579
--Used Vehicles $50,920
--Fuel $51,497
--Insurance $23,827
--Public Transit $19,984
Healthcare $121,440
Entertainment $78,782
--Pets $16,141
--Toys $3,843
Personal Care Products $18,831
Books & Literature $2,690
Education $34,395
Tobacco Products $8,455
Miscellaneous $24,211
Retirement $46,116
Non-health Insurance $178,316
Total Expenditures $1,496,089

Selected Population Data

Period Geography Population
2014 San Carlos city, California 29,166
2015 San Carlos city, California 29,454
2016 San Carlos city, California 29,596
2017 San Carlos city, California 29,954
2018 San Carlos city, California 30,080