Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,140 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,676

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,585

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $225,293
--Home Prepared Food $126,951
--Restaurant/Takeaway Food $98,342
Alcoholic Beverages $16,539
Housing $571,056
--Rent/Mortgage/Upkeep/Taxes $333,917
--Utilities $115,105
--Operations $43,360
--Supplies $21,233
--Furnishings $57,664
Apparel $52,971
--Men & Boys $11,846
--Women & Girls $21,457
--Children < 2 $224
--Footwear $11,175
Transportation $277,370
--New Vehicles $51,853
--Used Vehicles $59,229
--Fuel $59,899
--Insurance $27,715
--Public Transit $23,245
Healthcare $141,255
Entertainment $91,637
--Pets $18,774
--Toys $4,470
Personal Care Products $21,904
Books & Literature $3,129
Education $40,007
Tobacco Products $9,834
Miscellaneous $28,162
Retirement $53,641
Non-health Insurance $207,413
Total Expenditures $1,740,212

Selected Population Data

Period Geography Population
2014 San Marcos city, California 87,808
2015 San Marcos city, California 89,578
2016 San Marcos city, California 91,479
2017 San Marcos city, California 93,493
2018 San Marcos city, California 94,709