Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,724 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,131

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,261

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $516,549
--Home Prepared Food $291,071
--Restaurant/Takeaway Food $225,478
Alcoholic Beverages $37,921
Housing $1,309,308
--Rent/Mortgage/Upkeep/Taxes $765,599
--Utilities $263,911
--Operations $99,415
--Supplies $48,683
--Furnishings $132,212
Apparel $121,450
--Men & Boys $27,160
--Women & Girls $49,195
--Children < 2 $512
--Footwear $25,622
Transportation $635,949
--New Vehicles $118,888
--Used Vehicles $135,799
--Fuel $137,336
--Insurance $63,544
--Public Transit $53,295
Healthcare $323,868
Entertainment $210,104
--Pets $43,046
--Toys $10,249
Personal Care Products $50,220
Books & Literature $7,174
Education $91,728
Tobacco Products $22,548
Miscellaneous $64,569
Retirement $122,988
Non-health Insurance $475,553
Total Expenditures $3,989,930

Selected Population Data

Period Geography Population
2014 Santa Clara city, California 119,525
2015 Santa Clara city, California 121,374
2016 Santa Clara city, California 122,725
2017 Santa Clara city, California 124,635
2018 Santa Clara city, California 126,209