Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,513 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,754

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,362

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $165,383
--Home Prepared Food $93,192
--Restaurant/Takeaway Food $72,191
Alcoholic Beverages $12,141
Housing $419,199
--Rent/Mortgage/Upkeep/Taxes $245,121
--Utilities $84,496
--Operations $31,830
--Supplies $15,587
--Furnishings $42,330
Apparel $38,885
--Men & Boys $8,696
--Women & Girls $15,751
--Children < 2 $164
--Footwear $8,203
Transportation $203,611
--New Vehicles $38,064
--Used Vehicles $43,479
--Fuel $43,971
--Insurance $20,345
--Public Transit $17,063
Healthcare $103,692
Entertainment $67,269
--Pets $13,782
--Toys $3,281
Personal Care Products $16,079
Books & Literature $2,297
Education $29,369
Tobacco Products $7,219
Miscellaneous $20,673
Retirement $39,377
Non-health Insurance $152,257
Total Expenditures $1,277,449

Selected Population Data

Period Geography Population
2014 Santa Maria city, California 101,468
2015 Santa Maria city, California 102,618
2016 Santa Maria city, California 103,642
2017 Santa Maria city, California 104,791
2018 Santa Maria city, California 105,483