Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

974 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,699

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,070

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $140,995
--Home Prepared Food $79,449
--Restaurant/Takeaway Food $61,545
Alcoholic Beverages $10,351
Housing $357,382
--Rent/Mortgage/Upkeep/Taxes $208,974
--Utilities $72,036
--Operations $27,136
--Supplies $13,288
--Furnishings $36,088
Apparel $33,151
--Men & Boys $7,413
--Women & Girls $13,428
--Children < 2 $140
--Footwear $6,994
Transportation $173,586
--New Vehicles $32,451
--Used Vehicles $37,067
--Fuel $37,487
--Insurance $17,345
--Public Transit $14,547
Healthcare $88,401
Entertainment $57,349
--Pets $11,750
--Toys $2,798
Personal Care Products $13,708
Books & Literature $1,958
Education $25,038
Tobacco Products $6,155
Miscellaneous $17,624
Retirement $33,570
Non-health Insurance $129,805
Total Expenditures $1,089,072

Selected Population Data

Period Geography Population
2014 Turlock city, California 69,875
2015 Turlock city, California 70,596
2016 Turlock city, California 71,166
2017 Turlock city, California 71,906
2018 Turlock city, California 72,335