Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,686 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,251

Average Rent as Percentage of Gross Income

Median rent for 2018: $733

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $332,369
--Home Prepared Food $187,287
--Restaurant/Takeaway Food $145,082
Alcoholic Beverages $24,400
Housing $842,463
--Rent/Mortgage/Upkeep/Taxes $492,619
--Utilities $169,812
--Operations $63,968
--Supplies $31,324
--Furnishings $85,071
Apparel $78,146
--Men & Boys $17,476
--Women & Girls $31,654
--Children < 2 $330
--Footwear $16,487
Transportation $409,197
--New Vehicles $76,498
--Used Vehicles $87,379
--Fuel $88,368
--Insurance $40,887
--Public Transit $34,292
Healthcare $208,390
Entertainment $135,190
--Pets $27,697
--Toys $6,595
Personal Care Products $32,314
Books & Literature $4,616
Education $59,022
Tobacco Products $14,508
Miscellaneous $41,546
Retirement $79,136
Non-health Insurance $305,991
Total Expenditures $2,567,288

Selected Population Data

Period Geography Population
2014 Wausau, WI Metro Area 134,886
2015 Wausau, WI Metro Area 135,177
2016 Wausau, WI Metro Area 135,367
2017 Wausau, WI Metro Area 135,293
2018 Wausau, WI Metro Area 135,264