Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,174 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,215

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,602

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $243,412
--Home Prepared Food $137,161
--Restaurant/Takeaway Food $106,251
Alcoholic Beverages $17,870
Housing $616,981
--Rent/Mortgage/Upkeep/Taxes $360,771
--Utilities $124,362
--Operations $46,847
--Supplies $22,941
--Furnishings $62,302
Apparel $57,231
--Men & Boys $12,798
--Women & Girls $23,182
--Children < 2 $241
--Footwear $12,074
Transportation $299,677
--New Vehicles $56,023
--Used Vehicles $63,992
--Fuel $64,717
--Insurance $29,944
--Public Transit $25,114
Healthcare $152,615
Entertainment $99,007
--Pets $20,284
--Toys $4,830
Personal Care Products $23,665
Books & Literature $3,381
Education $43,225
Tobacco Products $10,625
Miscellaneous $30,426
Retirement $57,955
Non-health Insurance $224,093
Total Expenditures $1,880,162

Selected Population Data

Period Geography Population
2014 West Covina city, California 107,441
2015 West Covina city, California 107,837
2016 West Covina city, California 107,634
2017 West Covina city, California 107,786
2018 West Covina city, California 107,242