Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,195 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,521

Average Rent as Percentage of Gross Income

Median rent for 2018: $988

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $208,847
--Home Prepared Food $117,684
--Restaurant/Takeaway Food $91,164
Alcoholic Beverages $15,332
Housing $529,370
--Rent/Mortgage/Upkeep/Taxes $309,542
--Utilities $106,703
--Operations $40,195
--Supplies $19,683
--Furnishings $53,455
Apparel $49,104
--Men & Boys $10,981
--Women & Girls $19,890
--Children < 2 $207
--Footwear $10,359
Transportation $257,123
--New Vehicles $48,068
--Used Vehicles $54,905
--Fuel $55,527
--Insurance $25,692
--Public Transit $21,548
Healthcare $130,944
Entertainment $84,948
--Pets $17,404
--Toys $4,144
Personal Care Products $20,305
Books & Literature $2,901
Education $37,087
Tobacco Products $9,116
Miscellaneous $26,106
Retirement $49,726
Non-health Insurance $192,272
Total Expenditures $1,613,181

Selected Population Data

Period Geography Population
2014 West Des Moines city, Iowa 59,815
2015 West Des Moines city, Iowa 61,266
2016 West Des Moines city, Iowa 61,624
2017 West Des Moines city, Iowa 62,999
2018 West Des Moines city, Iowa 64,400