Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,417 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,153

Average Rent as Percentage of Gross Income

Median rent for 2018: $784

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $168,338
--Home Prepared Food $94,857
--Restaurant/Takeaway Food $73,481
Alcoholic Beverages $12,358
Housing $426,689
--Rent/Mortgage/Upkeep/Taxes $249,500
--Utilities $86,006
--Operations $32,398
--Supplies $15,865
--Furnishings $43,086
Apparel $39,579
--Men & Boys $8,851
--Women & Girls $16,032
--Children < 2 $167
--Footwear $8,350
Transportation $207,249
--New Vehicles $38,744
--Used Vehicles $44,255
--Fuel $44,756
--Insurance $20,708
--Public Transit $17,368
Healthcare $105,545
Entertainment $68,471
--Pets $14,028
--Toys $3,340
Personal Care Products $16,366
Books & Literature $2,338
Education $29,893
Tobacco Products $7,348
Miscellaneous $21,042
Retirement $40,080
Non-health Insurance $154,977
Total Expenditures $1,300,274

Selected Population Data

Period Geography Population
2014 Wichita Falls city, Texas 104,771
2015 Wichita Falls city, Texas 104,926
2016 Wichita Falls city, Texas 105,013
2017 Wichita Falls city, Texas 104,621
2018 Wichita Falls city, Texas 104,494