Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,052 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,794

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,247

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $227,660
--Home Prepared Food $128,285
--Restaurant/Takeaway Food $99,376
Alcoholic Beverages $16,713
Housing $577,056
--Rent/Mortgage/Upkeep/Taxes $337,425
--Utilities $116,315
--Operations $43,816
--Supplies $21,456
--Furnishings $58,270
Apparel $53,527
--Men & Boys $11,970
--Women & Girls $21,682
--Children < 2 $226
--Footwear $11,293
Transportation $280,284
--New Vehicles $52,398
--Used Vehicles $59,851
--Fuel $60,529
--Insurance $28,006
--Public Transit $23,489
Healthcare $142,739
Entertainment $92,600
--Pets $18,972
--Toys $4,517
Personal Care Products $22,134
Books & Literature $3,162
Education $40,428
Tobacco Products $9,938
Miscellaneous $28,458
Retirement $54,205
Non-health Insurance $209,592
Total Expenditures $1,758,496

Selected Population Data

Period Geography Population
2014 ZCTA5 30040 59,099
2015 ZCTA5 30040 61,657
2016 ZCTA5 30040 64,312
2017 ZCTA5 30040 66,783
2018 ZCTA5 30040 70,510