Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

732 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,039

Average Rent as Percentage of Gross Income

Median rent for 2018: $762

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $38,695
--Home Prepared Food $21,804
--Restaurant/Takeaway Food $16,891
Alcoholic Beverages $2,841
Housing $98,081
--Rent/Mortgage/Upkeep/Taxes $57,352
--Utilities $19,770
--Operations $7,447
--Supplies $3,647
--Furnishings $9,904
Apparel $9,098
--Men & Boys $2,035
--Women & Girls $3,685
--Children < 2 $38
--Footwear $1,919
Transportation $47,640
--New Vehicles $8,906
--Used Vehicles $10,173
--Fuel $10,288
--Insurance $4,760
--Public Transit $3,992
Healthcare $24,261
Entertainment $15,739
--Pets $3,225
--Toys $768
Personal Care Products $3,762
Books & Literature $537
Education $6,871
Tobacco Products $1,689
Miscellaneous $4,837
Retirement $9,213
Non-health Insurance $35,624
Total Expenditures $298,889

Selected Population Data

Period Geography Population
2014 ZCTA5 53204 40,650
2015 ZCTA5 53204 39,611
2016 ZCTA5 53204 39,895
2017 ZCTA5 53204 38,892
2018 ZCTA5 53204 38,321