Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

448 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,413

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,343

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $135,917
--Home Prepared Food $76,588
--Restaurant/Takeaway Food $59,329
Alcoholic Beverages $9,978
Housing $344,513
--Rent/Mortgage/Upkeep/Taxes $201,449
--Utilities $69,442
--Operations $26,159
--Supplies $12,810
--Furnishings $34,788
Apparel $31,957
--Men & Boys $7,146
--Women & Girls $12,945
--Children < 2 $135
--Footwear $6,742
Transportation $167,335
--New Vehicles $31,283
--Used Vehicles $35,732
--Fuel $36,137
--Insurance $16,720
--Public Transit $14,023
Healthcare $85,218
Entertainment $55,284
--Pets $11,326
--Toys $2,697
Personal Care Products $13,214
Books & Literature $1,888
Education $24,136
Tobacco Products $5,933
Miscellaneous $16,990
Retirement $32,361
Non-health Insurance $125,130
Total Expenditures $1,049,855

Selected Population Data

Period Geography Population
2014 ZCTA5 92104 44,590
2015 ZCTA5 92104 44,756
2016 ZCTA5 92104 45,788
2017 ZCTA5 92104 44,398
2018 ZCTA5 92104 45,202