Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,205 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,394

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,012

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $79,447
--Home Prepared Food $44,768
--Restaurant/Takeaway Food $34,679
Alcoholic Beverages $5,832
Housing $201,377
--Rent/Mortgage/Upkeep/Taxes $117,752
--Utilities $40,591
--Operations $15,290
--Supplies $7,488
--Furnishings $20,335
Apparel $18,680
--Men & Boys $4,177
--Women & Girls $7,566
--Children < 2 $79
--Footwear $3,941
Transportation $97,812
--New Vehicles $18,286
--Used Vehicles $20,886
--Fuel $21,123
--Insurance $9,773
--Public Transit $8,197
Healthcare $49,812
Entertainment $32,315
--Pets $6,621
--Toys $1,576
Personal Care Products $7,724
Books & Literature $1,103
Education $14,108
Tobacco Products $3,468
Miscellaneous $9,931
Retirement $18,916
Non-health Insurance $73,142
Total Expenditures $613,668

Selected Population Data

Period Geography Population
2014 ZCTA5 92404 60,501
2015 ZCTA5 92404 59,577
2016 ZCTA5 92404 58,738
2017 ZCTA5 92404 60,850
2018 ZCTA5 92404 61,216