Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,290 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,737

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,242

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $108,428
--Home Prepared Food $61,098
--Restaurant/Takeaway Food $47,330
Alcoholic Beverages $7,960
Housing $274,835
--Rent/Mortgage/Upkeep/Taxes $160,706
--Utilities $55,397
--Operations $20,868
--Supplies $10,219
--Furnishings $27,752
Apparel $25,494
--Men & Boys $5,701
--Women & Girls $10,326
--Children < 2 $108
--Footwear $5,378
Transportation $133,491
--New Vehicles $24,956
--Used Vehicles $28,505
--Fuel $28,828
--Insurance $13,338
--Public Transit $11,187
Healthcare $67,983
Entertainment $44,103
--Pets $9,036
--Toys $2,151
Personal Care Products $10,542
Books & Literature $1,506
Education $19,255
Tobacco Products $4,733
Miscellaneous $13,554
Retirement $25,816
Non-health Insurance $99,823
Total Expenditures $837,521

Selected Population Data

Period Geography Population
2014 ZCTA5 92407 60,118
2015 ZCTA5 92407 62,439
2016 ZCTA5 92407 64,225
2017 ZCTA5 92407 67,302
2018 ZCTA5 92407 69,222