Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

990 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,131

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,517

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $108,807
--Home Prepared Food $61,312
--Restaurant/Takeaway Food $47,495
Alcoholic Beverages $7,988
Housing $275,796
--Rent/Mortgage/Upkeep/Taxes $161,268
--Utilities $55,591
--Operations $20,941
--Supplies $10,255
--Furnishings $27,849
Apparel $25,583
--Men & Boys $5,721
--Women & Girls $10,363
--Children < 2 $108
--Footwear $5,397
Transportation $133,958
--New Vehicles $25,043
--Used Vehicles $28,605
--Fuel $28,929
--Insurance $13,385
--Public Transit $11,226
Healthcare $68,220
Entertainment $44,257
--Pets $9,067
--Toys $2,159
Personal Care Products $10,578
Books & Literature $1,511
Education $19,322
Tobacco Products $4,750
Miscellaneous $13,601
Retirement $25,906
Non-health Insurance $100,172
Total Expenditures $840,449

Selected Population Data

Period Geography Population
2014 ZCTA5 92801 63,883
2015 ZCTA5 92801 65,595
2016 ZCTA5 92801 66,657
2017 ZCTA5 92801 67,094
2018 ZCTA5 92801 67,053