Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

918 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,117

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,366

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $103,319
--Home Prepared Food $58,220
--Restaurant/Takeaway Food $45,100
Alcoholic Beverages $7,585
Housing $261,885
--Rent/Mortgage/Upkeep/Taxes $153,134
--Utilities $52,787
--Operations $19,885
--Supplies $9,737
--Furnishings $26,445
Apparel $24,292
--Men & Boys $5,432
--Women & Girls $9,840
--Children < 2 $102
--Footwear $5,125
Transportation $127,202
--New Vehicles $23,780
--Used Vehicles $27,162
--Fuel $27,470
--Insurance $12,710
--Public Transit $10,660
Healthcare $64,779
Entertainment $42,025
--Pets $8,610
--Toys $2,050
Personal Care Products $10,045
Books & Literature $1,435
Education $18,347
Tobacco Products $4,510
Miscellaneous $12,915
Retirement $24,600
Non-health Insurance $95,119
Total Expenditures $798,059

Selected Population Data

Period Geography Population
2014 ZCTA5 93030 61,215
2015 ZCTA5 93030 61,102
2016 ZCTA5 93030 60,582
2017 ZCTA5 93030 60,191
2018 ZCTA5 93030 59,755