Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

656 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,764

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,322

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $73,107
--Home Prepared Food $41,195
--Restaurant/Takeaway Food $31,912
Alcoholic Beverages $5,367
Housing $185,305
--Rent/Mortgage/Upkeep/Taxes $108,355
--Utilities $37,351
--Operations $14,070
--Supplies $6,890
--Furnishings $18,712
Apparel $17,189
--Men & Boys $3,844
--Women & Girls $6,963
--Children < 2 $73
--Footwear $3,626
Transportation $90,005
--New Vehicles $16,826
--Used Vehicles $19,220
--Fuel $19,437
--Insurance $8,993
--Public Transit $7,543
Healthcare $45,837
Entertainment $29,736
--Pets $6,092
--Toys $1,451
Personal Care Products $7,108
Books & Literature $1,015
Education $12,982
Tobacco Products $3,191
Miscellaneous $9,138
Retirement $17,406
Non-health Insurance $67,305
Total Expenditures $564,692

Selected Population Data

Period Geography Population
2014 ZCTA5 93454 37,362
2015 ZCTA5 93454 37,651
2016 ZCTA5 93454 38,980
2017 ZCTA5 93454 40,333
2018 ZCTA5 93454 40,604