Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

740 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,820

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,065

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $288,177
--Home Prepared Food $162,386
--Restaurant/Takeaway Food $125,792
Alcoholic Beverages $21,156
Housing $730,450
--Rent/Mortgage/Upkeep/Taxes $427,120
--Utilities $147,233
--Operations $55,463
--Supplies $27,160
--Furnishings $73,760
Apparel $67,756
--Men & Boys $15,152
--Women & Girls $27,445
--Children < 2 $286
--Footwear $14,295
Transportation $354,790
--New Vehicles $66,327
--Used Vehicles $75,761
--Fuel $76,619
--Insurance $35,450
--Public Transit $29,733
Healthcare $180,683
Entertainment $117,215
--Pets $24,015
--Toys $5,718
Personal Care Products $28,017
Books & Literature $4,002
Education $51,174
Tobacco Products $12,579
Miscellaneous $36,022
Retirement $68,614
Non-health Insurance $265,306
Total Expenditures $2,225,942

Selected Population Data

Period Geography Population
2014 ZCTA5 94536 70,696
2015 ZCTA5 94536 71,765
2016 ZCTA5 94536 72,597
2017 ZCTA5 94536 73,876
2018 ZCTA5 94536 73,855