Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

108 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,394

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,548

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $25,298
--Home Prepared Food $14,255
--Restaurant/Takeaway Food $11,043
Alcoholic Beverages $1,857
Housing $64,123
--Rent/Mortgage/Upkeep/Taxes $37,495
--Utilities $12,925
--Operations $4,869
--Supplies $2,384
--Furnishings $6,475
Apparel $5,948
--Men & Boys $1,330
--Women & Girls $2,409
--Children < 2 $25
--Footwear $1,255
Transportation $31,145
--New Vehicles $5,822
--Used Vehicles $6,651
--Fuel $6,726
--Insurance $3,112
--Public Transit $2,610
Healthcare $15,861
Entertainment $10,290
--Pets $2,108
--Toys $502
Personal Care Products $2,459
Books & Literature $351
Education $4,492
Tobacco Products $1,104
Miscellaneous $3,162
Retirement $6,023
Non-health Insurance $23,290
Total Expenditures $195,405

Selected Population Data

Period Geography Population
2014 ZCTA5 94704 26,334
2015 ZCTA5 94704 26,573
2016 ZCTA5 94704 27,006
2017 ZCTA5 94704 27,961
2018 ZCTA5 94704 29,190