Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

353 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,480

Average Rent as Percentage of Gross Income

Median rent for 2018: $921

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $50,335
--Home Prepared Food $28,364
--Restaurant/Takeaway Food $21,972
Alcoholic Beverages $3,695
Housing $127,586
--Rent/Mortgage/Upkeep/Taxes $74,604
--Utilities $25,717
--Operations $9,688
--Supplies $4,744
--Furnishings $12,883
Apparel $11,835
--Men & Boys $2,647
--Women & Girls $4,794
--Children < 2 $50
--Footwear $2,497
Transportation $61,970
--New Vehicles $11,585
--Used Vehicles $13,233
--Fuel $13,383
--Insurance $6,192
--Public Transit $5,193
Healthcare $31,559
Entertainment $20,474
--Pets $4,195
--Toys $999
Personal Care Products $4,894
Books & Literature $699
Education $8,939
Tobacco Products $2,197
Miscellaneous $6,292
Retirement $11,985
Non-health Insurance $46,341
Total Expenditures $388,801

Selected Population Data

Period Geography Population
2014 Altoona city, Iowa 15,317
2015 Altoona city, Iowa 15,808
2016 Altoona city, Iowa 16,692
2017 Altoona city, Iowa 17,354
2018 Altoona city, Iowa 17,936