Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,032 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,391

Average Rent as Percentage of Gross Income

Median rent for 2018: $885

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $204,669
--Home Prepared Food $115,329
--Restaurant/Takeaway Food $89,340
Alcoholic Beverages $15,025
Housing $518,779
--Rent/Mortgage/Upkeep/Taxes $303,349
--Utilities $104,568
--Operations $39,391
--Supplies $19,289
--Furnishings $52,385
Apparel $48,122
--Men & Boys $10,761
--Women & Girls $19,492
--Children < 2 $203
--Footwear $10,152
Transportation $251,978
--New Vehicles $47,106
--Used Vehicles $53,807
--Fuel $54,416
--Insurance $25,178
--Public Transit $21,117
Healthcare $128,324
Entertainment $83,248
--Pets $17,056
--Toys $4,061
Personal Care Products $19,898
Books & Literature $2,843
Education $36,345
Tobacco Products $8,934
Miscellaneous $25,584
Retirement $48,731
Non-health Insurance $188,425
Total Expenditures $1,580,905

Selected Population Data

Period Geography Population
2014 Ames, IA Metro Area 91,939
2015 Ames, IA Metro Area 93,586
2016 Ames, IA Metro Area 94,834
2017 Ames, IA Metro Area 95,888
2018 Ames, IA Metro Area 96,922