Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,097 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,233

Average Rent as Percentage of Gross Income

Median rent for 2018: $779

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $165,752
--Home Prepared Food $93,400
--Restaurant/Takeaway Food $72,352
Alcoholic Beverages $12,168
Housing $420,136
--Rent/Mortgage/Upkeep/Taxes $245,669
--Utilities $84,685
--Operations $31,901
--Supplies $15,621
--Furnishings $42,425
Apparel $38,972
--Men & Boys $8,715
--Women & Girls $15,786
--Children < 2 $164
--Footwear $8,222
Transportation $204,066
--New Vehicles $38,149
--Used Vehicles $43,576
--Fuel $44,069
--Insurance $20,390
--Public Transit $17,101
Healthcare $103,924
Entertainment $67,419
--Pets $13,813
--Toys $3,289
Personal Care Products $16,115
Books & Literature $2,302
Education $29,434
Tobacco Products $7,235
Miscellaneous $20,719
Retirement $39,465
Non-health Insurance $152,597
Total Expenditures $1,280,305

Selected Population Data

Period Geography Population
2014 Appleton city, Wisconsin 72,861
2015 Appleton city, Wisconsin 73,118
2016 Appleton city, Wisconsin 73,446
2017 Appleton city, Wisconsin 73,832
2018 Appleton city, Wisconsin 74,234