Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

500 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,171

Average Rent as Percentage of Gross Income

Median rent for 2018: $703

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $89,523
--Home Prepared Food $50,445
--Restaurant/Takeaway Food $39,077
Alcoholic Beverages $6,572
Housing $226,915
--Rent/Mortgage/Upkeep/Taxes $132,685
--Utilities $45,738
--Operations $17,230
--Supplies $8,437
--Furnishings $22,914
Apparel $21,048
--Men & Boys $4,707
--Women & Girls $8,526
--Children < 2 $89
--Footwear $4,441
Transportation $110,216
--New Vehicles $20,604
--Used Vehicles $23,535
--Fuel $23,802
--Insurance $11,013
--Public Transit $9,236
Healthcare $56,129
Entertainment $36,413
--Pets $7,460
--Toys $1,776
Personal Care Products $8,704
Books & Literature $1,243
Education $15,897
Tobacco Products $3,908
Miscellaneous $11,190
Retirement $21,315
Non-health Insurance $82,418
Total Expenditures $691,490

Selected Population Data

Period Geography Population
2014 Callaway County, Missouri 44,483
2015 Callaway County, Missouri 44,566
2016 Callaway County, Missouri 44,693
2017 Callaway County, Missouri 44,793
2018 Callaway County, Missouri 44,840