Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

4,469 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,145

Average Rent as Percentage of Gross Income

Median rent for 2018: $727

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $861,827
--Home Prepared Food $485,633
--Restaurant/Takeaway Food $376,194
Alcoholic Beverages $63,269
Housing $2,184,493
--Rent/Mortgage/Upkeep/Taxes $1,277,351
--Utilities $440,319
--Operations $165,868
--Supplies $81,224
--Furnishings $220,587
Apparel $202,632
--Men & Boys $45,314
--Women & Girls $82,079
--Children < 2 $855
--Footwear $42,749
Transportation $1,061,039
--New Vehicles $198,357
--Used Vehicles $226,572
--Fuel $229,137
--Insurance $106,018
--Public Transit $88,919
Healthcare $540,352
Entertainment $350,545
--Pets $71,819
--Toys $17,100
Personal Care Products $83,789
Books & Literature $11,970
Education $153,043
Tobacco Products $37,619
Miscellaneous $107,728
Retirement $205,197
Non-health Insurance $793,428
Total Expenditures $6,656,932

Selected Population Data

Period Geography Population
2014 Canton-Massillon, OH Metro Area 403,629
2015 Canton-Massillon, OH Metro Area 403,340
2016 Canton-Massillon, OH Metro Area 402,870
2017 Canton-Massillon, OH Metro Area 402,098
2018 Canton-Massillon, OH Metro Area 401,053