Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

463 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $4,000

Average Rent as Percentage of Gross Income

Median rent for 2018: $3,005

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $341,389
--Home Prepared Food $192,370
--Restaurant/Takeaway Food $149,019
Alcoholic Beverages $25,062
Housing $865,327
--Rent/Mortgage/Upkeep/Taxes $505,988
--Utilities $174,420
--Operations $65,704
--Supplies $32,175
--Furnishings $87,379
Apparel $80,267
--Men & Boys $17,950
--Women & Girls $32,513
--Children < 2 $339
--Footwear $16,934
Transportation $420,302
--New Vehicles $78,574
--Used Vehicles $89,750
--Fuel $90,766
--Insurance $41,996
--Public Transit $35,223
Healthcare $214,046
Entertainment $138,859
--Pets $28,449
--Toys $6,774
Personal Care Products $33,191
Books & Literature $4,742
Education $60,624
Tobacco Products $14,902
Miscellaneous $42,674
Retirement $81,283
Non-health Insurance $314,295
Total Expenditures $2,636,961

Selected Population Data

Period Geography Population
2014 Cupertino city, California 59,787
2015 Cupertino city, California 60,171
2016 Cupertino city, California 60,297
2017 Cupertino city, California 60,687
2018 Cupertino city, California 60,614