Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

6,129 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,774

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,031

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,560,691
--Home Prepared Food $879,437
--Restaurant/Takeaway Food $681,254
Alcoholic Beverages $114,575
Housing $3,955,918
--Rent/Mortgage/Upkeep/Taxes $2,313,167
--Utilities $797,377
--Operations $300,371
--Supplies $147,089
--Furnishings $399,463
Apparel $366,948
--Men & Boys $82,060
--Women & Girls $148,637
--Children < 2 $1,548
--Footwear $77,415
Transportation $1,921,446
--New Vehicles $359,207
--Used Vehicles $410,301
--Fuel $414,946
--Insurance $191,990
--Public Transit $161,024
Healthcare $978,528
Entertainment $634,805
--Pets $130,058
--Toys $30,966
Personal Care Products $151,734
Books & Literature $21,676
Education $277,146
Tobacco Products $68,125
Miscellaneous $195,086
Retirement $371,593
Non-health Insurance $1,436,826
Total Expenditures $12,055,098

Selected Population Data

Period Geography Population
2014 Dane County, Wisconsin 502,984
2015 Dane County, Wisconsin 510,198
2016 Dane County, Wisconsin 516,818
2017 Dane County, Wisconsin 522,837
2018 Dane County, Wisconsin 529,843