Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

8,980 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,443

Average Rent as Percentage of Gross Income

Median rent for 2018: $880

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,704,876
--Home Prepared Food $960,684
--Restaurant/Takeaway Food $744,192
Alcoholic Beverages $125,160
Housing $4,321,386
--Rent/Mortgage/Upkeep/Taxes $2,526,869
--Utilities $871,043
--Operations $328,121
--Supplies $160,678
--Furnishings $436,367
Apparel $400,849
--Men & Boys $89,641
--Women & Girls $162,369
--Children < 2 $1,691
--Footwear $84,567
Transportation $2,098,959
--New Vehicles $392,392
--Used Vehicles $448,206
--Fuel $453,280
--Insurance $209,727
--Public Transit $175,900
Healthcare $1,068,930
Entertainment $693,451
--Pets $142,073
--Toys $33,827
Personal Care Products $165,752
Books & Literature $23,679
Education $302,751
Tobacco Products $74,419
Miscellaneous $213,109
Retirement $405,923
Non-health Insurance $1,569,568
Total Expenditures $13,168,812

Selected Population Data

Period Geography Population
2014 Des Moines-West Des Moines, IA Metro Area 590,741
2015 Des Moines-West Des Moines, IA Metro Area 601,187
2016 Des Moines-West Des Moines, IA Metro Area 611,755
2017 Des Moines-West Des Moines, IA Metro Area 623,113
2018 Des Moines-West Des Moines, IA Metro Area 634,201