Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

914 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,319

Average Rent as Percentage of Gross Income

Median rent for 2018: $799

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $205,349
--Home Prepared Food $115,713
--Restaurant/Takeaway Food $89,637
Alcoholic Beverages $15,075
Housing $520,504
--Rent/Mortgage/Upkeep/Taxes $304,357
--Utilities $104,916
--Operations $39,522
--Supplies $19,353
--Furnishings $52,560
Apparel $48,282
--Men & Boys $10,797
--Women & Girls $19,557
--Children < 2 $204
--Footwear $10,186
Transportation $252,816
--New Vehicles $47,263
--Used Vehicles $53,986
--Fuel $54,597
--Insurance $25,261
--Public Transit $21,187
Healthcare $128,751
Entertainment $83,525
--Pets $17,112
--Toys $4,074
Personal Care Products $19,965
Books & Literature $2,852
Education $36,466
Tobacco Products $8,964
Miscellaneous $25,669
Retirement $48,893
Non-health Insurance $189,052
Total Expenditures $1,586,161

Selected Population Data

Period Geography Population
2014 Dodge County, Wisconsin 88,589
2015 Dodge County, Wisconsin 88,547
2016 Dodge County, Wisconsin 88,404
2017 Dodge County, Wisconsin 87,833
2018 Dodge County, Wisconsin 87,776