Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

476 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,193

Average Rent as Percentage of Gross Income

Median rent for 2018: $748

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $100,086
--Home Prepared Food $56,398
--Restaurant/Takeaway Food $43,689
Alcoholic Beverages $7,348
Housing $253,691
--Rent/Mortgage/Upkeep/Taxes $148,342
--Utilities $51,135
--Operations $19,263
--Supplies $9,433
--Furnishings $25,617
Apparel $23,532
--Men & Boys $5,262
--Women & Girls $9,532
--Children < 2 $99
--Footwear $4,965
Transportation $123,222
--New Vehicles $23,036
--Used Vehicles $26,312
--Fuel $26,610
--Insurance $12,312
--Public Transit $10,326
Healthcare $62,753
Entertainment $40,710
--Pets $8,341
--Toys $1,986
Personal Care Products $9,731
Books & Literature $1,390
Education $17,773
Tobacco Products $4,369
Miscellaneous $12,511
Retirement $23,830
Non-health Insurance $92,143
Total Expenditures $773,089

Selected Population Data

Period Geography Population
2014 Douglas County, Wisconsin 43,901
2015 Douglas County, Wisconsin 43,799
2016 Douglas County, Wisconsin 43,705
2017 Douglas County, Wisconsin 43,503
2018 Douglas County, Wisconsin 43,402