Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

3,993 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,033

Average Rent as Percentage of Gross Income

Median rent for 2018: $682

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $662,281
--Home Prepared Food $373,190
--Restaurant/Takeaway Food $289,091
Alcoholic Beverages $48,620
Housing $1,678,698
--Rent/Mortgage/Upkeep/Taxes $981,595
--Utilities $338,368
--Operations $127,463
--Supplies $62,417
--Furnishings $169,512
Apparel $155,715
--Men & Boys $34,822
--Women & Girls $63,074
--Children < 2 $657
--Footwear $32,851
Transportation $815,367
--New Vehicles $152,430
--Used Vehicles $174,111
--Fuel $176,083
--Insurance $81,471
--Public Transit $68,331
Healthcare $415,239
Entertainment $269,380
--Pets $55,190
--Toys $13,140
Personal Care Products $64,388
Books & Literature $9,198
Education $117,607
Tobacco Products $28,909
Miscellaneous $82,785
Retirement $157,686
Non-health Insurance $609,719
Total Expenditures $5,115,593

Selected Population Data

Period Geography Population
2014 Hickory-Lenoir-Morganton, NC Metro Area 363,936
2015 Hickory-Lenoir-Morganton, NC Metro Area 363,074
2016 Hickory-Lenoir-Morganton, NC Metro Area 363,377
2017 Hickory-Lenoir-Morganton, NC Metro Area 364,044
2018 Hickory-Lenoir-Morganton, NC Metro Area 365,339