Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

15,653 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,491

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,094

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $2,922,547
--Home Prepared Food $1,646,832
--Restaurant/Takeaway Food $1,275,715
Alcoholic Beverages $214,552
Housing $7,407,846
--Rent/Mortgage/Upkeep/Taxes $4,331,633
--Utilities $1,493,167
--Operations $562,474
--Supplies $275,438
--Furnishings $748,033
Apparel $687,147
--Men & Boys $153,666
--Women & Girls $278,338
--Children < 2 $2,899
--Footwear $144,968
Transportation $3,598,097
--New Vehicles $672,650
--Used Vehicles $768,328
--Fuel $777,026
--Insurance $359,520
--Public Transit $301,533
Healthcare $1,832,391
Entertainment $1,188,735
--Pets $243,546
--Toys $57,987
Personal Care Products $284,137
Books & Literature $40,591
Education $518,984
Tobacco Products $127,572
Miscellaneous $365,318
Retirement $695,845
Non-health Insurance $2,690,599
Total Expenditures $22,574,359

Selected Population Data

Period Geography Population
2014 Hillsborough County, Florida 1,279,668
2015 Hillsborough County, Florida 1,302,884
2016 Hillsborough County, Florida 1,323,059
2017 Hillsborough County, Florida 1,351,087
2018 Hillsborough County, Florida 1,378,883