Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

200 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,210

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,211

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $129,629
--Home Prepared Food $73,045
--Restaurant/Takeaway Food $56,584
Alcoholic Beverages $9,516
Housing $328,574
--Rent/Mortgage/Upkeep/Taxes $192,129
--Utilities $66,229
--Operations $24,948
--Supplies $12,217
--Furnishings $33,179
Apparel $30,478
--Men & Boys $6,816
--Women & Girls $12,346
--Children < 2 $129
--Footwear $6,430
Transportation $159,593
--New Vehicles $29,835
--Used Vehicles $34,079
--Fuel $34,465
--Insurance $15,946
--Public Transit $13,374
Healthcare $81,275
Entertainment $52,726
--Pets $10,802
--Toys $2,572
Personal Care Products $12,603
Books & Literature $1,800
Education $23,019
Tobacco Products $5,658
Miscellaneous $16,204
Retirement $30,864
Non-health Insurance $119,341
Total Expenditures $1,001,282

Selected Population Data

Period Geography Population
2014 Hilton Head Island town, South Carolina 38,497
2015 Hilton Head Island town, South Carolina 39,071
2016 Hilton Head Island town, South Carolina 39,651
2017 Hilton Head Island town, South Carolina 39,666
2018 Hilton Head Island town, South Carolina 39,820