Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

42,109 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,234

Average Rent as Percentage of Gross Income

Median rent for 2018: $766

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $7,421,558
--Home Prepared Food $4,181,989
--Restaurant/Takeaway Food $3,239,569
Alcoholic Beverages $544,837
Housing $18,811,588
--Rent/Mortgage/Upkeep/Taxes $10,999,809
--Utilities $3,791,768
--Operations $1,428,355
--Supplies $699,452
--Furnishings $1,899,565
Apparel $1,744,950
--Men & Boys $390,221
--Women & Girls $706,815
--Children < 2 $7,363
--Footwear $368,133
Transportation $9,137,057
--New Vehicles $1,708,136
--Used Vehicles $1,951,104
--Fuel $1,973,192
--Insurance $912,969
--Public Transit $765,716
Healthcare $4,653,199
Entertainment $3,018,689
--Pets $618,463
--Toys $147,253
Personal Care Products $721,540
Books & Literature $103,077
Education $1,317,916
Tobacco Products $323,957
Miscellaneous $927,695
Retirement $1,767,038
Non-health Insurance $6,832,545
Total Expenditures $57,325,644

Selected Population Data

Period Geography Population
2014 Iowa 3,078,116
2015 Iowa 3,093,526
2016 Iowa 3,106,589
2017 Iowa 3,118,102
2018 Iowa 3,132,499