Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

265 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,423

Average Rent as Percentage of Gross Income

Median rent for 2018: $762

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $62,243
--Home Prepared Food $35,073
--Restaurant/Takeaway Food $27,170
Alcoholic Beverages $4,569
Housing $157,769
--Rent/Mortgage/Upkeep/Taxes $92,253
--Utilities $31,801
--Operations $11,979
--Supplies $5,866
--Furnishings $15,931
Apparel $14,635
--Men & Boys $3,273
--Women & Girls $5,928
--Children < 2 $62
--Footwear $3,087
Transportation $76,631
--New Vehicles $14,326
--Used Vehicles $16,363
--Fuel $16,549
--Insurance $7,657
--Public Transit $6,422
Healthcare $39,025
Entertainment $25,317
--Pets $5,187
--Toys $1,235
Personal Care Products $6,051
Books & Literature $864
Education $11,053
Tobacco Products $2,717
Miscellaneous $7,780
Retirement $14,820
Non-health Insurance $57,303
Total Expenditures $480,778

Selected Population Data

Period Geography Population
2014 Iowa County, Wisconsin 23,754
2015 Iowa County, Wisconsin 23,769
2016 Iowa County, Wisconsin 23,751
2017 Iowa County, Wisconsin 23,576
2018 Iowa County, Wisconsin 23,620