Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

7,898 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,223

Average Rent as Percentage of Gross Income

Median rent for 2018: $944

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,130,584
--Home Prepared Food $637,075
--Restaurant/Takeaway Food $493,509
Alcoholic Beverages $82,999
Housing $2,865,716
--Rent/Mortgage/Upkeep/Taxes $1,675,687
--Utilities $577,630
--Operations $217,593
--Supplies $106,553
--Furnishings $289,376
Apparel $265,822
--Men & Boys $59,445
--Women & Girls $107,675
--Children < 2 $1,122
--Footwear $56,081
Transportation $1,391,919
--New Vehicles $260,214
--Used Vehicles $297,227
--Fuel $300,592
--Insurance $139,080
--Public Transit $116,648
Healthcare $708,858
Entertainment $459,861
--Pets $94,215
--Toys $22,432
Personal Care Products $109,918
Books & Literature $15,703
Education $200,768
Tobacco Products $49,351
Miscellaneous $141,323
Retirement $269,187
Non-health Insurance $1,040,855
Total Expenditures $8,732,863

Selected Population Data

Period Geography Population
2014 Lakeland-Winter Haven, FL Metro Area 617,323
2015 Lakeland-Winter Haven, FL Metro Area 626,676
2016 Lakeland-Winter Haven, FL Metro Area 637,691
2017 Lakeland-Winter Haven, FL Metro Area 652,256
2018 Lakeland-Winter Haven, FL Metro Area 668,671