Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

234 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $4,000

Average Rent as Percentage of Gross Income

Median rent for 2018: $3,169

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $229,760
--Home Prepared Food $129,468
--Restaurant/Takeaway Food $100,292
Alcoholic Beverages $16,867
Housing $582,377
--Rent/Mortgage/Upkeep/Taxes $340,537
--Utilities $117,387
--Operations $44,220
--Supplies $21,654
--Furnishings $58,808
Apparel $54,021
--Men & Boys $12,081
--Women & Girls $21,882
--Children < 2 $228
--Footwear $11,397
Transportation $282,869
--New Vehicles $52,881
--Used Vehicles $60,403
--Fuel $61,087
--Insurance $28,264
--Public Transit $23,705
Healthcare $144,056
Entertainment $93,454
--Pets $19,147
--Toys $4,559
Personal Care Products $22,338
Books & Literature $3,191
Education $40,801
Tobacco Products $10,029
Miscellaneous $28,720
Retirement $54,705
Non-health Insurance $211,525
Total Expenditures $1,774,712

Selected Population Data

Period Geography Population
2014 Los Altos city, California 29,762
2015 Los Altos city, California 30,075
2016 Los Altos city, California 30,238
2017 Los Altos city, California 30,527
2018 Los Altos city, California 30,588