Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,038 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,971

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,241

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $285,594
--Home Prepared Food $160,930
--Restaurant/Takeaway Food $124,664
Alcoholic Beverages $20,966
Housing $723,900
--Rent/Mortgage/Upkeep/Taxes $423,290
--Utilities $145,913
--Operations $54,965
--Supplies $26,916
--Furnishings $73,098
Apparel $67,148
--Men & Boys $15,016
--Women & Girls $27,199
--Children < 2 $283
--Footwear $14,166
Transportation $351,609
--New Vehicles $65,732
--Used Vehicles $75,082
--Fuel $75,932
--Insurance $35,133
--Public Transit $29,466
Healthcare $179,063
Entertainment $116,164
--Pets $23,799
--Toys $5,667
Personal Care Products $27,766
Books & Literature $3,967
Education $50,716
Tobacco Products $12,466
Miscellaneous $35,699
Retirement $67,998
Non-health Insurance $262,927
Total Expenditures $2,205,984

Selected Population Data

Period Geography Population
2014 Milpitas city, California 69,346
2015 Milpitas city, California 71,533
2016 Milpitas city, California 73,447
2017 Milpitas city, California 75,498
2018 Milpitas city, California 77,457