Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

18,242 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,599

Average Rent as Percentage of Gross Income

Median rent for 2018: $885

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $3,790,699
--Home Prepared Food $2,136,029
--Restaurant/Takeaway Food $1,654,670
Alcoholic Beverages $278,285
Housing $9,608,370
--Rent/Mortgage/Upkeep/Taxes $5,618,358
--Utilities $1,936,716
--Operations $729,559
--Supplies $357,258
--Furnishings $970,239
Apparel $891,266
--Men & Boys $199,313
--Women & Girls $361,019
--Children < 2 $3,761
--Footwear $188,031
Transportation $4,666,922
--New Vehicles $872,463
--Used Vehicles $996,563
--Fuel $1,007,845
--Insurance $466,316
--Public Transit $391,104
Healthcare $2,376,708
Entertainment $1,541,852
--Pets $315,892
--Toys $75,212
Personal Care Products $368,540
Books & Literature $52,649
Education $673,150
Tobacco Products $165,467
Miscellaneous $473,837
Retirement $902,547
Non-health Insurance $3,489,850
Total Expenditures $29,280,144

Selected Population Data

Period Geography Population
2014 Milwaukee-Waukesha-West Allis, WI Metro Area 1,565,368
2015 Milwaukee-Waukesha-West Allis, WI Metro Area 1,570,006
2016 Milwaukee-Waukesha-West Allis, WI Metro Area 1,571,730
2017 Milwaukee-Waukesha-West Allis, WI Metro Area 1,575,101
2018 Milwaukee-Waukesha-West Allis, WI Metro Area 1,575,907