Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

92 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,137

Average Rent as Percentage of Gross Income

Median rent for 2018: $645

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $26,926
--Home Prepared Food $15,172
--Restaurant/Takeaway Food $11,753
Alcoholic Beverages $1,977
Housing $68,249
--Rent/Mortgage/Upkeep/Taxes $39,908
--Utilities $13,757
--Operations $5,182
--Supplies $2,538
--Furnishings $6,892
Apparel $6,331
--Men & Boys $1,416
--Women & Girls $2,564
--Children < 2 $27
--Footwear $1,336
Transportation $33,150
--New Vehicles $6,197
--Used Vehicles $7,079
--Fuel $7,159
--Insurance $3,312
--Public Transit $2,778
Healthcare $16,882
Entertainment $10,952
--Pets $2,244
--Toys $534
Personal Care Products $2,618
Books & Literature $374
Education $4,781
Tobacco Products $1,175
Miscellaneous $3,366
Retirement $6,411
Non-health Insurance $24,789
Total Expenditures $207,980

Selected Population Data

Period Geography Population
2014 Morganton city, North Carolina 16,816
2015 Morganton city, North Carolina 16,748
2016 Morganton city, North Carolina 16,717
2017 Morganton city, North Carolina 16,478
2018 Morganton city, North Carolina 16,466